Consulting For A Local Record Label Essay

1. IntroductionI take away been hired as an E-commerce consultant by a local completed record label. They argon keen to exploit the potential of the global grocery store by expanding their customer and client base and capitalizing on the growing trading in transfering euphony.Definition of E-commerce extracted fromE-commerce is a way of doing real-time business minutes via telecommunications networks, when the customer and the merchant argon in different geographical places. electronic commerce is a broad concept that includes virtual browsing of goods on sale, selection of goods to buy, and payment methods. Electronic commerce operates on a bona fide basis, without introductory arrangements between customers and merchants. E-commerce operates via the Internet.2. MethodologyI pull up stakes be using the followers websites to investigate the questions set in this assignment.YahooGoogleHMVVirgin3. FindingsFrom my research I found that the ongoing development of technology par ticularly in the military man Wide Web has headed millions of companies to take advantage of setting up an internet website where their products and services evoke be sold and thus maximize the loot of the company by reaching their target trade.The benefits of E-commerce developed for the medicament intentness are as followsIn order for record labels, euphonyians, medication stores, and singulars who slang an interest in generating meshing out of selling music, they identified a gap in the market place called E-commerce and penetrated here to maximize their profitsBy entering into E-commerce, these companies maximize their profits by fighting against piracy. The benefits of consumers are acquiring quality music at a cheaper price and intimately importantly legally.The consumers in like manner benefit from peaking up their favorite tracks or the total phonograph albumCompanies such(prenominal) as HMV entice consumers by offering oer one million tracks download adapted over their website. The software that is used to download these tracks is ready(prenominal) online or in stores of the company free. It is easy and fast to download music and there is technical support and advice offered to individuals experiencing difficulties in setting up the software.another(prenominal) advantage of E-commerce is that companies such as HMV do not require produce staff (apart from technical workers) which is very cost effective as it minimizes the be of the company.Customers can shop 24/7 at their convenience. There is ever so the product they need and thus their of necessity are met more expeditiously and their perception will not change.Moreover, HMV slightly repositions their market place by differentiating their product range which now includes many another(prenominal) a(prenominal) products which are needed to attend to digital music in the form of MP3. One of these products are MP3 players and an IPod shown below.Customers can also benefit from mana ging their own music collection and burning their music to CDs concurrently complying with the law. The price is very affordable and reasonable as it meets the needs of diverse types of customers. Please see the price list of HMV Digital medical specialtyChoice AChoice BChoice C untrammeled access14.99 a monthright to burn the music to CDs peculiar(a) access50 tracks4.99 a monthIndividual tracks or constitutional tracksThe price variesThe customers are allowed to listen to 30 seconds the music they are elicit in buying prior to their purchase. It takes very little time to download a song. Depending in the internet connection Broadband 1 to 2 minutes a 4 minute song and Dial up which can take up to 15 minutes respectively.Another equivalent company is only based online is MSN unison (shown below) at music.msn.com. It has a resembling approach as HMV. The prices and product range are very competitive.MSN Music Price ListOption oneOption two0.60 an individual track5.50 12.00 (t he price depends on the popularity of an artist/band and how new the album is)4. ConclusionI develop found that the majority of respondents recognized the IPod. However, not many of them could afford to buy one. Therefore, the IPod is currently available for people who have a high disposable income which means that the ones who suffer from poverty or are looking for value for money are not able to buy digitalized music. There are other companies that produce similar to iPod products Nokias N91 is specifically designed music phone which carries out functions as the iPod and it also plays video clips. Another company which produces music phones is Motorola, Motorola iTunes Phone which has been in the market for a 3 months (August 2005).It has gor similar functions as has the iPod. Arguably, there are many other companies which produce very similar products such as MP3 players which are much cheaper. However, my research showed that despite the availability of products such as MP3 pla yers, customers button up prefer to buy traditional CDs. This may be because of not existence able to use the Internet or special software to download music as well as the fact that not many people have a computer.Also, the majority of the respondents did not recognize the websites of companies such as MSN music or HMV, i.e. these companies are not efficient in making sure that people are aware of the availability of online music which can be downloaded legally. In my personal opinion, CDs will soon blend old-fashioned as the influence of independent label companies and online businesses selling digitalized music will attract more customers as it is more convenient as the customers can listen to the songs they want to download and also it is cheaper and time effective. Prices will and are coming down.

Marketing Audit Hotel

The purpose of this report is to evaluate The Felbridge Park Hotels merchandise capabilities. This family sustained business based in Sussex belongs to the UK Hotel Industry. Elements of Hotel Catering be besides included in password due to the hotels restaurant. The recession is the important economic factor poignant this industry. 2009 has been tougher than 2008, although thither has been an increase in the repress of consumers taking UK breaks in 2009 , it is the cheaper end of the accommodation market that has seen the most gain from this, eg budget hotels and the likes of Butlins. (Mintel 2009) (See Appendix Figure 1).The strongest macro-economic factors impact hotels atomic number 18 political/ legal and economic. Nonetheless environmental, socio-cultural and technological ar also regarded. External Analysis Macro-Environment gadfly Analysis Political/Legal Licences to operate interfere and they butt joint modify with political time. Tort of negligence and dis crimination laws atomic number 18 another(prenominal) factors affecting Fekbridge Park Hotel as the liquid pool drive out be a hazard and staff can be accused of negligence. Overbooking is liable to tort of negligence.All these can financially affect the hotel in addition they might destroy its temperament. There are laws regarding eviction, reasons must be clearly stated. The restaurant is interpreted separately, having its own legal and political factors, although they are similar to the ones mentioned above. The industry is facing an increase amount of bureaucracy with the ban on smoking in public areas and increasing concerns about binge-drinking. This comes, of course, on top of the existing cost of complying with Health and Safety Legislation.Economical The hotel market generally has been one of the worst modify by the recession in the field of hospitality, with high levels of insolvencies and redundancies rife as a way of controlling costs. (Mintel 2009) This affects the disposable income, consumers putting a greater focus on value for money. Another economic factor is nonplus effect, a consequence of the Credit Crunch, which declined against the euro and dollar (Appendix, Figure 10). This is favourable to afield visitors that might be attracted by the exchange rates.High prices not only on hotel services, but nodes see hotel restaurants overpriced as intumesce. Mintel found that 16m people trust this. Environmental Concerning both the hotel and its restaurant is consumer behaviour, which can incline favourable to innate products and environmental friendly services and products. Socio-cultural A trend of culinary art spotnership is rising as people want to enjoy different cuisines. Consumers are increasingly demanding to new styles of food and drink from different parts of the public (e. . French, Italian, Portuguese, Indian, Japanese, Thai, Malaysian and Middle Eastern) and restaurants serving these styles are continually springin g up. (Case study) Both the hotel and hotel cater markets are expected to receive a significant boost from major sporting events beingness held in the UK in the coming years the 2012 Olympics and Paralympics and the 2015 rugger World Cup. (Mintel 2010) These cultural events will attract large numbers of visitors, in the first place in London which is close to Sussex.On the other hand European magic spell Operators Associations argues that the Olympics can harm England as no country has been able to powerful predict demand. They are warning accommodation owners to not increase prices. (Mintel 2010) scientific factors do not have an influential impact on the hotel industry. Micro-environment Markets The integral Revenue of the Hotel Market in 2010 is estimated to 11,516, an increase from 10,968 in 2009. (Mintel 2010) Recession has low-toned demand and people started looking for alternatives.Camping and caravanning are negatively affecting the hotel market. (Mintel 2009) Th e proportion of revenue per room in the UK derived from Food & Beverage (F&B) has declined by 2% amongst 2006 and 2008 the average F&B revenue stock per room for the UK in 2008 was 9,522, continuing recent declines. (Mintel 2009) Customers Market statistics show a focus on corporate and congregations, followed by leisure. The first, main(prenominal) segment has been drastically affected by credit crunch whereas the second segment increased during recession and after. This proves the importance tourists have for hotel industry and Felbridge Park Hotel adapted unwavering to this change.Moreover customers choose to stay in UK rather than overseas in 2009. (Mintel 2010) The hotels segmentation comprises two consumer segments business companies from London and UK based tourists which are attracted by traditional food and fixing (between London and South Coast). Regarding the restaurant well-nigh 13m people like the convenience of eating where theyre staying these consumers tend to be third agers, who are generally attracted to menus with simple, traditional dishes. (Mintel 2009) this aspect is favourable to the hotel.The wisecrack in the restaurant hotel market is with 11m consumers that believe hotel restaurants are mainly for their own guests. (Mintel 2009) Restaurants do not satisfactorily encourage this segment. Competitors Direct competitors are topically based, for both the restaurant and hotel. (Case study) There are also substitutes-competitors, further discussion on the topic posterior in the report. Porters Five Forces Framework Barriers to launch High costs and unfavourable economic times, as it is a acquire market. Established hotels including Felbridge Park Hotel whose reputation and fame is growing.High investments in creating a reputation and send for are needed. dicker power of buyers Buyers have a high power as they are creating the demand and due to the recession they have forceful value for money. Their requirements are various and they are affected by more factors in the decision-making process of choosing a hotel and/or hotel-restaurant. Threat of new substitutes is healthy due to cheap alternatives consumers are searching. It was more powerful in 2009 but decreased in 2010 as the economy is stabilizing.Consumers could have chosen camping, pass spa treatments or just a backyard barbeque as ways of relaxation instead of scheduled vacations. Threat of industry competitors Selsdon Park Hotel finished with(predicate) its own golf field. Felbridge Park Hotel has a more strategical mend in comparison to Selsdon Park Hotel, but it does not own a golf court. Gatwick Hilton is a main competitor. Especially because a significant part of Felbridge Parks business customers are staying here for easier access to the airport. Bargaining power of suppliers is low as most hotels have the same(p) suppliers the same for a hotel restaurant.Internal Analysis Profitability The development suffered by the hotel in the term ination 20 years with noticeable enlargements in number of rooms and special features, can only suggest that there is a exchange flow, and so the hotel is being profitable. Also the increasing reputation of the restaurant is attracting locals, which leads to an assumption that is being productive. Marketing metrics such as customer satisfaction ratings are positive food is popular with businessmen, good custom from guests nonetheless there have been complaints with serving times. On a long term it can lead to a negative reputation.Capabilities Assets and Competencies An asset is the owners reputation which increases brand awareness and has been applying to the restaurant as well as the hotel. everlasting staff (assets people and internal communication) is reliable therefore building customer relationships. Attracting local customers is an asset as it creates consistency and also brand awareness. The swimming pool is an asset. Hotel guests are most willing to pay a support for a swimming pool or a quality restaurant. (Mintel 2009) The burnish is represented through a family business label which customers might appreciate.Sandras background is an effective marketing animate being as it created alertness and a name for the hotel. It is still applying today. Strategy As segmentation is concerned they cerebrate primarily on businessmen segment and later on the tourists market. Families are a third segment that has not turn out productive. The approach adoptive is to offer cut priced services. They have been attracting only UK tourists although their position is optimum for receiving abroad guests. Data interpretation the present strategy does not completely, effectively and expeditiously connect the hotels assets and capabilities to the market opportunities.The owner family is not exploiting their marketing tool (Sandras reputation) they do not tailor service packages according to their metameric markets. The restaurant opening times can be seen inconveni ent by customers. The Marketing Mix The 7 Ps The hotels products are a swimming pool, 60 standard bedrooms, 20 affluent suites and 20 family suites conference room, bar, bistro and a restaurant. The 60 bedrooms are in their matury stage of PLC (were purchased in 1990, part of the hotel).Assuming the bar, bistro and restaurant arent new developments they are as well in their maturity stage. This means sales growth will or are slowing down and competition increases. The swimming pool, 40 bedrooms and conference rooms are in the growth stage of PLC because they are later developments and proved to be attractions in market. In this stage sales should start increasing. Relating the products to Hendersons BCG therefore judging from market share and growth, the 20 family bedrooms are question marks as until now they have not proved themselves to generate cash flow.All the others are stars as they have proven able to obtain market share (they are all attracting and appeal to consumers) b ut they are not market leaders to become cash cows. Price the current strategy has included a price reduction, proved moderately successful but on the long term it can affect the business (only 10% of consumer buy on price). Place the location of the hotel is strategically and can be effective as a marketing tool. It facilitates international tourist activity and International business. For UK tourists and businessmen the hotel is located between London and the South, another plus.Surrounding attractions in combination with Sandras reputation are great marketing tools for tourists that want to enjoy golf. Forms of promotion where made through public relations due to the owners name and resulted in a widely present recognition. The case study does not fork out any other information regarding advertising or any other promotions. Processes regarding restaurant services only evening service and standardized times do not offer flexibility for the businessmen segment nor potpourri for the tourist segment.People complaints about temporary staff can mean not enough training and not shared values as they are not fully integrated in the team. Permanent staff on the other hand is an asset as they create customer relationships. The main physical evidence is related to the restaurant and consists in the English traditional menu which is appreciated by the local market, but questionable for the International market. As trends in the industry show an inclination towards fusion cuisine this present feature might affect the hotel.

Critical Thinking and Perception Essay

What is real? Our acquaintance of reality is often a merchandise of the environment in which we live. In general, we formulate ideas of reality found on our own experiences as well as the experiences of the people around us. Our lives be influenced constantly by our surroundings. I truly believe that perception is a learned skill and not instinctive. Outside of our communities, television, radio and movies sculpt our perception of the outside world. I deal most of my thinking at the indifferent level is based on perception, language, and information. At the most there is unitary logical system step If this than that. I think most thinking tugs piazza in the perceptual stage. These atomic number 18 the questions that arise, How much do I take in? and how do I examine at things? This perception is based on habits of perceptions and what I hear, what I read and how I express myself. I make that we do not need to use much unambiguous logic because we halt already built the logic into our language. For example, killing is cock-a-hoop unless(prenominal) justified by war or self-dense. I know that with decisions I followed what was recommended and what my friends were doing and then rationalized it with the following rationalization Everyone does this and the stock rises for a while and when the mart eventually pass aways a severe correction I rationalize that as well.This rationalization is based on informationnot all-available information still a selection that fits what I was inclined to do anyway. I think that logic can be used to reinforce perceptions (and prejudices) but logic and argument will not flip perceptions. Perception is more than espial it is bear on, reacting, and interpreting. Faith Bryne describes perception as, detecting the nature of both outer and interior worlds. In many cases, it also means responding in some way, each consciously or unconsciously. (Perception, 57) Perception is the way we look at things and I think proces sing is what we do with that perception. In my view if we take processing for granted then perception becomes even more important, because the way we look at a bit will determine what we can do about it. The influences (family, teachers, religion, race, environment, and economic level) that gull shaped or conditioned my personal identity by instilling values, beliefs, viewpoints or attitudes that I flummox accepted without scrap serves as a perceptual block. The situations in which I am less of an individual because of these influences occur when I refuse to understand someone elses opinion or look for other points of view because of something I develop been conditioned to believe is true.I am not one who handles others opinions without asking for them. I am not very consistent in ensuring that my opinions are informed. Often times I have not taken narrow consideration of the evidence and have treated opinions as facts especially if I have expressed it to the point that I ha ve begun to believe it as truth. At times, in what matters most I am inclined to select too much and take too much for granted. I tincture the strongest urge to conform when someone is a positive role example and conforming to this type of behavior I believe adds value. However, a situation in which this conformist persistency has interfered with my judgment is following others because it seemed the lesser of twain evils. All to often at the workplace this is how some decisions are make just to close an issue that ultimately will recycle. Additionally, I tend to jump or make hasty conclusions more often than I would like. This occurs more so in the area of personal relationships. I have learned that there are some errors and bad habits that can ace to shallow or uncritical decisions instead of careful judgments.I have gained the most insight from the following errors and bad habits, which are Resistance to change (habits), Conformity, Rationalization, Stereotyping, common sens e, Oversimplification, Hasty conclusions, and unwarranted assumptions. I think the real profound to each the of errors and habits mentioned above is my being conscious of the tendency to do them and to get into the habit of applying and practicing the different ways or approaches to avoiding the blocks to critical thinking. This will be an ongoing process if I am to be in falsify of my own beliefs, and to somehow gain an understanding of the truth, then I moldiness know what good reasoning is, and be aware of the ways in which my reasoning (and that of others) can go astray. How I tend to perceive current situations in my life and how others may see it may not ever so agree with my thinking. This is a big obstacle that I will have to work on being better at and learning how to understand others perceptions.ReferencesBrynie, Faith Hickman. (2001). Perception. Blackbirch Press, Inc. (p 57

Higher education Essay

The percentage of materialization adults projecting in institutions of juicy direction in both Wales and England has dramatic e reallyy emergenced over the years. In accompaniment, comparing the 2004/05 figures to those of the 1960s, this percentage has adjoind by almost seven times. The increase in the number of immature wad pursuing higher(prenominal)(prenominal)(prenominal) instruction has been simulated in several parts of the world. For instance, in Australia, students population enrolling in institutions of higher gentility has significantly increased by more than lambert percent between the years 1996 and 2005.although there be several factors influencing the increase in the number of young deal opting to pursue higher commandment, the of import factor that has been attributed to the increasing figures is the relationship between future travels of the young people and the degrees being studied at the colleges (Brooks, Rachel and Glyn Everett, check bit 2). Significance of degree to whizzs c arer It is generally ac noesisd that most of the worlds economies in particular the western hotshots, are increasingly becoming found more on communication, information and knowledge and not on former(a) factors such as physical production.This has indeed led to the coining of the knowledge sparing term. If nations are to participate effectively in the worlds deliverance that is largely driven by knowledge, they go for to continuously develop a workforce that is highly educated. Such a workforce is in fact perceived as a crucial component for prosperity in the future. As a result corporations rich person over the years rigid more vehemence on hiring people with the estimable knowledge and information. A great percentage of such skills are obtained from the institutions of higher learning.Since the virtually all the young adults are seeking to be employed in these organizations in future, they have no alternative but to seek higher devel opment (Gedye, Sharon, Elizabeth annex and Brian Chalkley, para 4). The workplace of the modern world is also increasingly becoming subject to several changes. On the part of the fatigue force, this fundamentally means higher propensity of making mevery another(prenominal) turns in ones career as advantageously as making many career adjustments.In virtually all professions, it is generally anticipated that the rent outs nature give undergo major changes. In consecrate to fight effectively for various study opportunities in a labour market that is highly dynamic, graduates have to be well equipped with flexibility, skills, adaptability, agreement and knowledge. Lasting learning skills have become very significant in careers because graduates of the current century do not anticipate for careers or contrasts which are static.These competencies responsible for determining ones ability to pursue a career in the 21st century are mainly obtained from the institutions of higher le arning, wherefore explaining the importance of the degrees in ones future career opportunities (Gedye, Sharon, Elizabeth Fender and Brian Chalkley, para 4). In most cases, the first degree is the token(prenominal) level of qualification needed for someone to get into a strong employment and career.Even though some of the major requirements of several careers are not offered by the institutions of higher learning, it is difficult for an individual to get into an organization and serve in a legitimate position without the basic donnish requirement, the first degree. Depending on the organisation, the young graduates are therefore expected to learn true competencies within the organisation that will assist them working productively in the organisation.All the competencies acquired due to working in a certain organisation are only expected to add weight to the knowledge and skills possessed by the employee because of having acquired a degree from the institutions of higher lear ning (Brooks, Rachel and Glyn Everett, para 10). The growth in part time and temporal forms of employment among young graduates can be well explained by behavioural alterations and not any structural shifts in any demand or supply. These forms of jobs may be brought about by certain deliberate graduates choices.Such options arise either because such jobs are perceived to be suitable investment opportunities or due to the fact that they represent increased levels of flexibility and freedom to the young graduates. Therefore, what may be viewed as a trap of career for the get-go level employees is capable of presenting something quite different for the graduates who are more educated. move higher raising is thus perceived by the young people as a great chance of having a successful and a fulfilling career in a high ranking organisation.The young people also perceive acquiring degrees as a great probability of having careers that are flexible and well paying. higher(prenominal) edu cation is therefore very important while struggling to work in a certain field. Without, this form of education, it is almost impossible for the young people to convince employers that they are capable of working productively in their organisations (Brooks, Rachel and Glyn Everett, para 16).Higher education with the United Kingdom and other places across the world has an increasing right inclined towards prospects of employment for the graduates, as this class of individuals start acting as customers. Due to the high costs incurred by students as well as their families in acquiring higher education, students seek pursuing courses that will at long last lead them to high paying careers. Ones career has a great significance on an individuals social status. some of the careers bringing such effects can only be acquired finished studying certain courses in institutions of higher learning.There is therefore a great connection between the degrees students are pursuing at the universit ies and the careers they will pursue later in life (Gedye, Sharon, Elizabeth Fender and Brian Chalkley, para 6). In several governments such as that of United Kingdom, there is significant emphasis on creation of employment opportunities ftd on priorities of higher education qualifications. Institutions of higher learning are expected to improve, monitor and evaluate their guidance, careers, education and information in ways indicating high performance and quality.In fact, in UK, starting from the year 2000, these institutions are required to provide data concerning employment of the students who have recently graduated from such institutions. Such data is then used in monitoring the relevance of the degrees offered in these institutions and the qualifications needed by the labour market. This is due to the fact that it is expected that once the students pursue higher education, they should be absorbed by the labour market because they have the right qualifications.Therefore, if th is is not the case, it is deemed that these institutions are not playing their role effectively (Gedye, Sharon, Elizabeth Fender and Brian Chalkley, para 8). According to the study that was carried out by Gedye, Sharon, Elizabeth Fender and Brian Chalkley, para 20, in which they sought to know why most graduates and undergraduates seek higher learning, it is evident that they have career as the main driving force. to the highest degree of the graduate and undergraduate respondents who were interviewed by these researchers said that they pursue their degrees in entrap to improve their career and job prospects.According to these students, employers look for young graduates who have pursued certain degrees in institutions of higher learning and thus they have to obtain the tokenish academic requirements from these institutions in order to secure a good job or career in future. Degrees are therefore very important for students as they seek for ways of improving their careers in futur e. The students are aware that most of the competencies and skills searched by employers cannot be obtained through the schematic education.However, they know that the skills and competencies obtained from the institutions of higher learning provide a sound base upon which the skills and competencies needed by employers can be developed. Conclusion Higher education remains the single most significant component of career improvement. It is for this drive enrolment of young people into these institutions has increased considerably over the years. Higher education provides students with the needed skills and competencies of pursuing their dream careers.The modern workplaces demand employees to be highly competent, productive and dynamic. These are skills that are much emphasised in the institutions of higher education. As a result, employers have a very high propensity of employing graduates as opposed to hiring individuals who have not attained the minimum basic requirements for goo d employment opportunities. The nature of todays job opportunities is highly flexible and dynamic, since most graduates posses these abilities, they are able to fit well in todays workplaces.

Apply Ethics in Practice Essay

This truncated synopsis as a human helper worker in which I make every effort to help people, groups, and communities to triumph over their issues and struggles. As a human service worker I closely certainly would come across many honourable quandarys that involve sensitive issues such as dissimilitude, social unfairness, and oppression, poverty, substance ab design and mental health issues. As a human service worker or provider my personal principles may become an ethical difficulty with reference to divergence of any sort because of my private belief but of course I am conscious of how many ethical standards that can be ch anyenged if I allow my individual view to develop into concern. Nevertheless of course I identify with knowing and should no bet use as an aboveboard end unless the consideratenesss turn step forward to be dangerous to myself or the client involved. Next, if this circumstance come to pass then I would use the code of moral principles produced by the national association of human service workers as a most important point addressing ethical predicament which it may cause. On the other hand, I was in a circumstance where a person that I was helping he was very unsafe and clear in his mind and full detail about who he wanted to work with and talk too. He was discriminating against a co worker because of skin color and race although we were on the job and others was observation him he dogged to be rude and very sarcastic for no apparent reason.I wanted to voice my opinion but I didnt but finally one day I decided to read the code of ethics at work and fill out a report on him with other co workers so that the discrimination could stop. It ended up being better than before the man was condition but functioning in the human service department at that place will be times when you do not agree with your client and your own principles could turn out to be an fair matter. My individual principles by chance will develop into an ethic al concern if I meet a family unit where a closerelative is a medicine exploiter or a pregnant mother is a smoker. I am a well-built advocate in captivating concern of the happiness of youth and unborn children in a drug badly treated atmosphere. I do not believe any close relatives ought to abuse drugs to a greater extent than ever with child, it is not in favor of my ethical importance. I besides be inclined to be very guarded when it comes to serving a family where whichever together parents or just one parent is a drug user. I want to make sure that the family be taken distribute of and will most importantly loving towards the children. Finally in conclusion I consider a situation to may have put together myself, as a human service expert or professional, wheresoever I used private ideas may perhaps develop into an ethical matter and in closing apply ethics in all situations.ReferenceDittmer, J. (2013). Ethics Applied. Retrieved from http//www.iep.utm.edu/ap.ethic

Culture and Its Preservation

This section soon identifies some of the major views of grow and its physical manifestations related to tourism, as headspring as the means that have been used to protect hereditary pattern environments. The UNESCO conception Commission on Culture and Development report Our Creative transmutation looks at culture as ways of keep together. With this as a point of departure, the World Bank defines culture as the whole interwoven of distinctive spiritual, material, intellectual and emotional features that characterize a hunting lodge or social group.It includes not only arts and letters, but also modes of life, the primeval rights of the human being, value systems, traditions, and beliefs. The above reflects the separation of culture and cultural inheritance into both movable and immovable makes. This report focuses primarily on cultures immovable forms, recognizing that the cultural landscape includes expressions of traditions and lifestyles that must be interpreted into c onsideration when looking at effective ways of safeguarding a fellowships cultural heritage.Culture and cultural heritage are liberal resources in any society. Tangible heritage may be considered a material manifestation or symbol of cultural expression, either traditions of living society or those of ancient societies occupying the same area. Therefore, material heritage is icy for anyone wanting to gain a deeper understanding of the society. This applies to the local inhabitants as swell up as the visitor to a new or foreign society or environment.A great deal of the activity within cultural heritage preservation has been concerned with arresting single buildings of architectural signifi undersurfacece and committed with fundamental events and people. Various actors have been holdd in this process, including non-governmental organizations, whole levels of government, and developers. Concerns with the limitations of identifying and protect single buildings have led to laws and regulations that protect entire environments.This allowed the process to involve more people in heritage conservation, and it defined a past that included the ordinary as well as the most signifi jakest. galore(postnominal) countries maintain heritage sites for interpretation and education these are often characterized by high levels of research and documentation, as well as government management. steady increasing remove for culture-oriented activities affects cultural heritage of interest at all levels, from world heritage belonging to international society or earth in general to heritage of national, regional and local signifi faecal matterce.Preservation issues and challenges sidetrack accordingly. In many developing countries, the legal framework for protecting heritage is better than the management capacity. Surveying and monitoring systems for controlling the state of conservation of cultural heritage and taking the necessary precautions present great challenges. passim the world, festivals and events often linked to or performed in areas with cultural relics or at sites of cultural and natural signifi shagce are now seen as important dimension of cultural tourism.They play important roles in helping to maintain cultural traditions and values while providing communities with the ability to create jobs and income. Handicrafts often form an important dimension of a regions cultural tourism experience. Tourism can be important in helping to maintain and develop handed-down craft skills, though there is also the risk that increased demand leads to a loss of authenticity in terms of process and product.The password of different forms also reflects that heritage, and conservation, can occur at different spacial scales, including that of a single artifact, a single building, a streetscape, an area, an entire diachronic town/city, a region/landscape, and even up to national and international scales. There are several origins for public and pr ivate sector stake in cultural heritage management (CHM), including The recognition that heritage resources can play an important role in residential district continuity, renewal, and development. The increased persona of life associated with heritage resources. The role of heritage resources in creating and maintaining individual and community identity. The value of heritage resources in the education of children. The role that heritage resources can play in providing for pleasure/recreation opportunities. The role that heritage resources can play in economic revitalization and tourism development. The latter reason is the focus of the present report, but the non-tourism benefits are noted here to flesh out how the value of culture and cultural heritage goes beyond serving as tourism attractions.

Brand Management Across Geographic Boundaries and Market Segments Essay

apples encouragement of differentiation between crossroad envisions and its promotion of secrecy around new product launches heightens the apple mystique. These fabricate the apple halo effect, where a buyer of one orchard apple tree product has a high probability of returning to Apple for other products as well.Apples has emphasized its unique retail stores through design for several of its flagship locations as well as tailoring the retail aim to include product test drives, classes and workshops geared teaching users about its products. With relatively light nominal head in lower-margin, higher-growth geographic areas, Apple will hold up less of its halo effect and reduced product/brand recognition, get d have got gross sales potential. With China and India estimated to make up about 66% of PC market growth through 2010, this could be a significant argufy for Apple.Competition Against the Mac Apples position is improving in the worldwide PC market the Mac still repre sents a weakened fraction of the overall PC market. Apple enjoys a unique profit of having something of a niche market without needing to compete directly with Hewlett-Packard Company (HPQ) and dell (DELL) and Microsoft (MSFT) operating systems for enterprise endorsement.Against the iPod Although Apple remains the industry leader in PMPs, the competition is make significant gains. The popularity of flash-based PMPs is problematic for Apple, which has much stronger market presence in hard-drive based (HDD) players. To combat this, Apple may release a new flash-based line of players.Apple in the Living Room Apples iPod and iTunes are a powerful combination that fosters a profits style of increasing returns. By selling iPods, Apple increases the consumer fill for medication from iTunes. By placing more euphonyal choices on iTunes there is more demand for iPods. Apple is shooting for the digital living room of the future. For example, Apple skilful released a boom box portable v ersion of the iPod. This comes with a distant control. Apple is clearly trying to develop a stronger core faculty in the entertainment area.Style at a Premium Apples products are trendy and stylish. After Jobs returned in 1997, Apple carry a special designer called Jonathan Ive to differentiate their ready reckoners. Ives design of the iMac include clear colorful cases that distinguished Apple computers. Apple positions its Macintosh computers as higher quality and higher price. HP, Dell, and other PC manufacturers are price many systems. Although the Mac Mini is a base model with few features, it comes in a very small and distinctive package. Apple portrays this computer as Small is Beautiful. (Apple) Likewise, the iPod Shuffle was Apples jump entry of flash-memory-based portable music players.Apple and the Digital Lifestyle Apple not only dominates the music player market, its iLife suite provides consumers with easy-to-use software for music and video composition. With podca st a household word, Apples Garage mountain application makes the recording of podcasts and music very easy.Operating Segments Apple breaks its sales into five operating surgical incisions. The chart below shows the sales by segment for each year 2002-2005. On a percentage basis, only the retail segment appears to be outperforming the others.Differentiation Apple pioneered the PDA market by introducing the Newton in 1993. Later, Apple introduced the easy-to-use iMac in 1998, and updates following 1998. In 2001, Apple hit another important historical point by entree iTunes. This marked the beginning of Apples new strategy of making the Mac the hub for the digital lifestyle. Apple then opened its own stores, in spite of protests by independent. Then Apple introduced the iPod, central to the digital lifestyle strategy. Philip W. Schiller, VP of Worldwide Product Marketing for Apple, stated, iPod is going to change the trend people listen to music. He was right.Apple continued their innovative legal community with advancements in flat-panel LCDs for desktops in 2002 and better notebooks in 2003. In 2003, Apple released the iLife package, containing improved versions of iDVD, iMovie, iPhoto, and iTunes. Apple continued its digital lifestyle strategy by innovation iTunes Music Store online in 2003, In 2003, Apple released the worlds fastest PC (Mac G5).

Individual Reflection : Handling Difficult Conversation

This penning is my individual reflection on how to exert heavy conversations. We are confront with difficulty to transfer the heart we want the other to understand and surveil or support. Because of this complexity of communication barrier we supplant up in a interlocking or a confrontation. When this happens we let go of the problem forget it , avoid it, avoid be involved or brush aside it. Learning cardinal way conversation and certain strategies to handle a difficult conversation, is a step to repair yourself in the way you vocalise out without any individualised intent.In our everyday lives whether original or private we always encounter a difficult conversation conflict on one and confrontation on the other. Most in some cases goes for the outperform of intentions for the benefit or interest of the person or the company. But what makes it a difficult conversation is how you pass along the message on board, how one decides to handle it, how you understand it, how your message is being unders besidesd by the other and whether to obey or give support.My individual reflection for this is an incident that has occurred between two directors of the company whom are alike the proprietors of the company my scram and I. As much(prenominal) as my cause and I are the sole owners of the company, my late pay off left behind, I would like to use it in relation to this affair of difficult conversations in a passkey setting. My mother and I save different ways of doing things and lose different ideals when it comes to discharge a business. She is my overlord as the Managing director of the company.She is old fashioned in her approach to things and also does not bear witness or write and I am gentle of what Ill like to describe as transforming. There was a bureau that occurred when some of our clients were complaining round the quality of the TV sets in their inhabit and how they didnt like the idea of them having to pay that much mone y for a night in the hotel and have to watch a boxed TV instead of the new flat screen TV that were in vogue. I decided to have a meeting with my mother on this press to explain the importance of upping our standards in terms of quality.My mum found this tilt from me demeaning and queried me that its not in my place to burble to her astir(predicate) such matters. I on hearing those exact words flamed up and attacked locution I had as much rights and power as her when it meant running of the company and as such my opinions as well as decisions matters whenever I decide to put them forth. Next thing I discover was that our conversation became so heated and filled with argument that we werent even talking nearly the success of the business anymore moreover moved from away from its professional discussion to that of a personal confrontation.I decided to stop talking about this because I noticed my mother wasnt being receptive to anything I was saying at that atomic number 42, s o I let the topic drop for that moment but went on to contact my aunt and explained to her my views on the issue and how difficult it was for my mother to see my view on the issue. This turned out to be a good idea as my aunt was qualified to relay my opinion concerning the company and its improvements and she helped to straightening out a lot of things also.Using my aunt as an intermediary between my mother and I was effective as it was able to quell the discord we were having as well as relay my opinions on the pressing issue at hand at that moment in time. But as time goes by I sat and persuasion over things that I cannot be using my aunt as an intermediary all the time my mother and I are having an argument. I had to bet of a more approachable way to rely my messages across to my mother without creating any misunderstanding. I realized that I needed to deliver the message towards thinking of it as a two-way learning conversation.(Christensen, 2011).When I fancy over our ar gument I realized I involved too much senses and forgot about the companys interest. In that I noticed how money, as well as emotions are factors that lead to difficult conversations as Christensen. K (2011). Moreover I also didnt take into precondition the age difference, refinement of etiquette, difference of seeing things and also literateness.I sat with my mother on a normal day and asked her Mom, how did you understand when I told you we had to wage increase the quality of services we offer in the hotel?, she said Mariah, I am not stupid you know, I do not know how to read and write and that is not my fault because my parents couldnt send me to school but I give you the opportunity and you benefitted to where you are today, and when you want to say something, talk to me in a manner you gaint have to be sarcastic. It took me a while to understand what she meant by me being sarcastic. I wondered whether my being straightforward telling her the truth was unacceptable or was i t the way I said it.As according to Amy & Diana I realized I had a personal motive conflict between my mother and I when there are better ways to voice it out calmly without involving any personal interest or have any personal intention some(prenominal) Moreover I remembered what my father told me once that in business dont argue to win or to imply who is right or wrong. A problem or an unpleasant event has happened instead of session there and complaining and arguing what should and should not be done, take the professional actions to solve the problem if it benefits the company and everybody at the end. No loss occurred and incurred.Well, if I had listened to my father I do not think I would end up having an argument with my mother and wasting time to solve the problem. Nevertheless, from this human body I have learned from Amy & Diana to practice self management the big businessman to examine and transform the thoughts and feelings that hijack ones ability to sympathy cally when conflicts heat up, reflecting on spontaneous reactions once a conflict triggers an emotional reaction, reflecting can cool ones own emotion down by turning the automatic go response into a more deliberate know response, reframing and manage conversations.Moreoevr according to Engels, he stated that when you deliver difficult messages you should avoid ordering/directing, warning/threatening, lecture/moralizing, advising/giving solutions, evaluating/blaming and interpreting/diagnosing. In which I realized I was having a rather ordering tone with my mother. Being that I am able to admit where I am having a problem with delivering my messages, from what I have learned I would be well prepared to most in particular listen before I react and plan for a better conversation and find a more comfortable way in relaying my messages across.

John Locke and Land Ownership Essay

nooky Locke in The Second Treatise of Civil Government shed light ons several key arguments intimately what makes farming ownable, these ideologies differ from how belt down ownership works in the States however it is easy to see how Americas first age could have aligned with this ideology. In this paper I go a itinerary pore on two key principles that Locke believed in that are prefatorial requirements for knowledge domain ownership.The first of these is that land ownership is obtained by dint of outwear and that items on the land have no take to be until chore is applied and the second describes presidencys role in land ownership as and if being that the aim applied to land precedes administration and regime can non gaol of the estates of the subjects arbitrarily and instead should be limited to securing the life and property of its citizens, and is altogether necessary beca workout in an ideal, anarchic state of nature, various problems arise that would m ake life more insecure than under the protection of a token(prenominal) state.These two principles whollyow for the easy identification of necessitateed lands. While at the same(p) time interpret the motivation and encouragement to individuals so that they will indispensableness to find land that they can then harness through roil and thus make their own land. It is because of these reasons and more that land ownership through jade is a must for a successful hostel and a functioning government. In order to ensure that these principles are being viewed and arbiter from the same smell out of meaning a few key words need to be defined as used in this paper.The terminus land ownership is vital to this paper and its meaning will be defined as, the owner of contiguous property that has been improved upon from nature to provide for ones living. The term labor will solely be used in speech to labor upon an individuals land and will reference, gentle time and effort put in to a particular task. The term government will reference further the actual ruling body that influences daily life found on policies and procedures they enact. At the last term come back will refer to, an item or exchange of labor promised or commonly expected given in exchange for labor or with no expectation of any kind of return.The principle that labor is a requirement to land ownership fits in perfectly with the postulate and situation of the early American terra firma. Outside of key city areas a majority of this nations land was unclaimed and unused bearing none of the fruits of labor and basically leaving all of its value unclaimed and untouched. With a insurance premium of land givingr than anyone person could actually work and apply labor to, it made sense to encourage land expansion. With land expansion individuals could claim land through labor and the value and goods on that land would no longer go to waste as unused items that could have benefitted society as a w hole.The second principle divine serviceers to place limits on what the government can do once a parcel of land is possess by an individual. It is safe to say that any reasonable person would not like to see their possessions and victuals wiped away with one fell swoop, but if governments have no restrictions in the use of their power it would be all too easy to force roughlyone from their land, effectively robbing them of all their possessions and the livelihood that past labor has brought them.This is why Locke insisted that the government role in land owner ship remain limited in scope only to the extent that is needed to ensure this doesnt happen. Without this assurance from governmental putsch acts similar to his could become standard practice. An unjust government might routinely serve these actions, unjustly claiming the land. This would result in a diminishment of the value of labor and would remove the incentives to work land and would result in a fall in goods.Becaus e of this looming threat it is clear that government must have some restrictions on acquiring land to avoid unjust actions and encourage a general sense of trust and security in the government. A government that is without citizens that have some sort of trust and security provided by having a reliable, continual and trustworthy shelter is bound to fail since this is a basic need of humans in general. Modern science can help prove the stress and surplus vital force expenditure humans digest if they cant find a sense of comfort, safety and be a sketch commited by Dr.Gilman while at Princeton University showed, humans that are in constant fear of loss of shelter expend an mediocre of 2900 calories daily (Gilman 03/01/2012), along with this extra energy expenditure a need of shelter creates stress that in turn creates a reduction in productivity. This stress can actually change the human brain reply method resulting in it , going from more sophisticated but slow modes to the f aster behaviors of the older brains when we are under stress (Gilman 03/01/2012).This change in brain behavior limits creative thinking and essentially devolves human fancy to a lower state this combined with the increased calories expenditure creates a vast pool of diminished talent that when viewed in a large scale population level, results in a huge waste of resources that could be easily reduced by the assurance of land ownership and security. The easiest way for a government to meet this need is to let individuals provide additional goods to society by applying labor to their land thereby reducing their energy requirements and providing goods for the benefit of all.With all the complications that are possible when it comes to providing for the needs of the many, it only makes to allow in individuals the freedom of land ownership that will help reduce their needs while simultaneously benefitting others. This notion of having some sort of fruit from your labor is fundamental to increasing ones value and having a go for to perform work that can be beneficial to all. A need from Yale University performed by Dr.Greene helps to illustrate just how deeply rooted this concept is into human psychology, an individual will work perform work equivalent to their evaluation of a reward. The study was meant to determine the amount of work an individual would perform without a reward versus the amount of work performed for a reward. The study cogitate that, any individual who was assigned a tasked performed that task to completion with more detail and more efficiently when rewarded as compared to no reward (Mark et al. 1978).This study helps to demonstrate that human psychology insists that any individual will perform more work and therefore be a more tillable member of society if only that individual receives something for the labor they put in. As mentioned earlier if an individual lives under constant threat of having everything hold upn from them it is essent ially making them perform labor on their land without a reward resulting in less work being performed and less goods for all of mankind, the only solution that removes this fear is placing limits on when and if a government can take someones land from them.With removal of this fear an individual can and likely will utilize labor to its fullest extend thereby adding value to the land. It is clear that the benefits of land ownership as defined through the use of labor allows for the creation of the best society possible, one that can help to provide for mankind as a whole, increase the value and abilities of its citizens that actively partake and utilizes the resources at hand to the best of its abilities without waste and undue stress.A society that is free of these constraints and provided with the best possible reward for work and sense of security can only flourish and enjoy the fruits of their labor component to create the best future possible. Works Cited Gilman, Robert. Contex t Institute, The Inside taradiddle Understanding the structure of the brain. Last modified 03/01/2012. Accessed family line 22, 2012. Mark, Lepper, and Greene David. Lawrence Erlbaum, The Hidden be of reward new perspectives of the psychology of human motivation. Last modified 1978. Accessed September 22, 2012.

Informative Speech over Immigration Essay

As an individual who has witnessed family friends of immigrants that came to this country exclusively over 20 years ago in hope of a give out time to come. I understand why so many immigrants argon involuntary to cross a leeway so tremendous and t excreteerous to reach a country that is called the land of opportunities. What we call The Unites States of America the land of the free. An norm of 2,700 illegal immigrants argon involuntary to cross the border each twenty-four hour period leaving there families and risking their own invigorations to cross to the US. almostly in the news we tend to hear only the superficial incident but never the real facts or the stories of the capture immigrants. If we would unless induce time to listen to the real stories of what I called the unforgotten children and women.We could understand the reason why immigrants are willing to take such a difficult ending to cross a border in order to improve their life styles of their families w ithin the economy, go prosecution of gangs and aspect for a break down in store(predicate) for the children. The majority of individuals take advantage of the economy while immigrants lack the magnate of this advantage. We were given the basic necessities or even more. This country has given us the opportunity to take a leak dreams and install those dreams come true. umpteen children in separate countries are not given the same chance or choices that we have. In the pass year there has been an increase of 50% more immigrants childrens onerous to cross the border and the percentage continues to increase each year.Many of these children have a reason to leave their families and take a dangerous journey up north on their own either with lower-ranking or no money or even just cloths on their back. While immigrants are crossing the border to have a better economy, some also chose to cross the border to escape gangs. For instance, a 12 year quondam(a) son from Honduras not muc h older than my crony and cousin decided to leave his mom took with him a grocery plastic bag which contained a set of clean clothes and a line drawing of his mother. He ventured out on his journey. On the way he was confronted with drugs, alcohol and things that a child that age should not experience. He begged for food and slept in the streets waiting for the next train to come.The train is the fastest way to motivity when there is no money to pay a coyote or smuggler but is also the most dangerous. Many have died nerve-wracking to jump El Diablo a dangerous train. When asked, Why do you demand to come to the US? His response was simple I want to exit so I net help my mom and buy her a big house This is a 12 year old boys dream, to work, but if you ask a 12 year old boy living in the U.S. what he wants to do he would most deally response, I want to play video games. Other children are not leaving because they want to but because they have to. They are try to escape the gangs in their country because if they do not join they can consider them self dead.Parents hire coyotes to bring their children to U.S for a better future but some in the process dont make out it. So children decide to take the chance than joining a gang. These are the children many of people are turning their back on, Children with good clean values. As for the women that try to cross the border they are not just risking their life but also risking being jam into sex slavery. in that location have been many cases where the same people they pay to cross the border kidnap them and make them sex slaves. We should not go too outlying(prenominal) here in our country there are many immigrant women trap in sex slavery.The majority come to this country trying to escape from the abuse of their husbands or looking for a better life for the children they have left behind. Many are single mothers that are not capable to feed their kids and they look up north for hope. Is this the cost wo men should have to make in other to have a chance at exemption or a better future? Many immigrants women have to handle their bodies to pay the coyotes that cross them over to the U. S. and the ones that refuse we can find their bodies in a ditch unrecognizable. All that is left is a cross with an evacuate name. The economy in their countries is so bad that many immigrant/individuals are willing to risk their life to give better future to their families.Immigrants are individuals who are trying to improve their life styles for their families within the economy, escape prosecution of gangs, and looking for more in their future. Everyone should have a chance to stay in the United States of America since we are all immigrants. We all travel from all different countries to make the U.S. what is today. Immigrants are not just people trying to take jobs like many say or criminals that the news makes it seem. all(prenominal) individual has a story to tell. Some are just like you and me or children that are like our little brothers or sisters. Some are women and men like our mothers and fathers that give their life for the best of their children.

Human Relations Case Study

Human traffic Human relations can be defined as a study of group behavior for the resolve of improving interpersonal and brotherly relationships in lay d experience surroundings. In dictate to mend work productiveness, achieve successful police squadwork and generalize the brilliance of managing masses, it is unavoidable for managers to develop appropriate ways how to do it. Human relations unionizeion has become a concern of many companies. To annex work productivity each company must(prenominal) render a way how to trigger off their employees, see them as individuals and non machines, and provide them with good working conditions.Since merciful being is the main key factor of the organization, managers should ever so be support to seek for new opportunities for the company growth. Human relations movement come near was started and established by Elton mayo a Harvard professor who is most famous for the well-kn give Hawthorne studies investigate at the Haw thorne plant of Western Electric social club in Chicago,USA. Mayo conducted and analyzed the experiment for several historic period. The intention of the experiment was to investigate the relationship between work conditions and productivity by examining environmental influences at body of work.after a while experiment moved on to the mental aspects as well. During this research, new approaches to motive, social relations and employee care were developed in order to increase work performance and productivity. Experiment gave an opportunity to understand homophile behavior in groups and their needs in work environment. The experiment had four delivers- illumination studies, relay assembly test room, interviewing process and edge wiring observation room. For the first re-create, there were selected workers from the Hawthorne plant. Workers were separated in groups and fixed under the eye of supervisor in separate test rooms.The vagary was to research and determine relations hip between illumination in workplace and employee work efficiency, by increasing or decreasing lighting in the test rooms. The final results were confusing and bothone thought that the experiment has failed, because despite of the increase or decrease of lighting-productivity has been increased or stayed the same at on the whole times. Researchers tried to figure out different theories, why it has happened. The general termination was that illumination is not the most burning(prenominal) factor of output. After this arrange change in employees behavior was discovered, workers felt strategic and knew that the work erformance leave be researched. Researchers decided to c all in all this phenomenon as Hawthorne transaction. This unusual effect is still evident in nowadays and it has a big function in human relations management. For example, clinical research organizations- when patients are randomise for the exam, organization is subordinating patients for the Hawthorne eff ect. Patient health is studied for a grand period of time and particular attention is received from many employees. clinical trial organizations usually choose both randomization options for patients-giving the actual trial medicine or the placebo medicine, which is not a real treatment.In most of the cases, clinical trial measures can result either in true or false improvement, which is caused by Hawthorne effect. In clinical research industry important factor is not only scientific, but also psychological effect, because without examine human factors, finding necessary answers would be much harder, if the theory would be based only on scientific and medical impacts. The second leg of the experiment was relay assembly test room. Again there were selected concourse from the Hawthorn plant and divided in groups.This stage was conducted to investigate importance of working hours, lunch breaks, rest periods, wages etc. There were legion(predicate) questions that needed to be ans wered in order to understand how to manage efficacious working day. That is why researchers kept changing rest periods, work weeks, wages, supervisory practices etc. This stage had the same effect as the illumination stage- no matter what change researchers introduced productivity either increased or stayed the same. After this stage the most important conclusion was that material gains are not as important as the social processes at the workplace.Every company must pay attention to employee well being, in order to establish confirmative working conditions and improve employee motivation scheme. One of the most popular motivation programs in nowadays is the Employee of the month title. Organizations make reason to analyze employees accomplishments every month. That is a simple way how to say thank you for the effort that has been made and motivate for even more successful results by granting workers with the special title and, in some cases, even with material bonus. The third st age at the Hawthorne plant was interview process.Over 21,000 of employees were interviewed by the time of three years to find out the reasons for the increased productivity in previous two stages. Questionnaires were about everything what affect employees working conditions. Workers were allowed to talk about anything, but not always the answers were truthful or useful for the experiment. During the interviews Mayo thought that he had spread his research in addition wide and too far, because many of the answers were too vague. At the end of the interviews, researchers were surprised by the unpredictable results again.Investigators came to revelation that employees started to give notice (of) more of personal facts, by the time of interviewing. Rather than giving direct answers, workers chose to speak about their personal life details and issues. After this stage became clear, that each person has their own individuality and important fact for the employers is to create certain tra inings and interview processes-applicable for every employee. Also it is important to create surveys for employees and clients as well, to make sure that the company is moving forward, not backwards.For example, worldwide hotel promethium Inn has created survey called Your say (Premier Inn, 2011), which is a short questionnaire for employees and guests. By intercommunicate questions about the guest satisfactory level, Premier Inn can add together information and create a plan how to avoid from biggest mistakes and also shell out guest recommendations. Survey is also for employees-to make sure every wiz employee is satisfied and after the survey there is possibility to organize meetings and contend negative or positive outcomes of their responsibilities.Most of the companies use these surveys in nowadays, to strengthen and improve their business. The last stage at the bank wiring room in Chicago was conducted to study behavior of the workers in informal groups, and research the social structure and its importance at the workplace. Overall conclusion for this stage when homo interact with each other for a long period of time, confused social structures are being created. Work productivity is affected by social processes at workplace, which is why important factor in every organization is communication.Many companies use informal meetings to strengthen employees, by creating different team building programs, so employees doesnt feel like that is a commanding task to attend. Overall, the main characteristics of the Hawthorne experiment theory are still noticeable in nowadays. Motivation, social relations, employee care/needs in work environment and behavior of groups are the basics of the human relations movement. Elton Mayos experiment was a major historical event and even though Hawthorne studies received a lot of criticism, it was a huge step in human relations management.While Scientific Management looked at technology and processes, Mayo found that t he real key to high productivity lies within the people and work units, or groups, in the organization (Odportal 2011). Human satisfaction will always lead to productivity, which is why communication at workplace is important factor to achieve positive results. Also motivated workers are always more committed to their job-this was one of the most important characteristics in Hawthorne experiment. Without human relations theory, working conditions would be slightly different nowadays.Every person has their own individuality and needs, why it is important for organizations to take care of employees, make their own researches and seek for different options how to keep employees interested and motivated at all times. References 1. A Fast Learners Guide to Leadership. The Human Relations Movement. http//www. odportal. com/leadership/fastlearner/humanrelations. html -accessed 01/11/2011 i. p. 1 2. Guest Recommend Survey http//www. premierinn. com/en/why/contact_us/guest-recommend-survey. html accessed 01/11/2011 i. p. 1

Burger King Financial Overview 06-08

From the quietus sheet point of view, we potful jibe that total current assets initially decrementd and then remained constant. This decrease was due to a reduction in cash in and cash equivalents while simultaneously net receiv fittings step-upd. This essentially tells us that Burger Kings short landmark liquidness position took a turn for the worse. On the other hand, considering the fact that long term assets much(prenominal) as property, plant and equipment and goodwill increased, therefore total assets increased during 06-08.This tells us that reaping took place during the above mentioned period. Total liabilities decreased sharply in 07 but then rose once again slightly in 08. This decrease was mainly due to a reduction in long term debt. However, growth was still ta mogul place because total liabilities rose again in 08. The income statement for the fiscal year 06-08 shows an extremely healthy increase in the net income, especially from 06-07 (increase from $27 mill ion to $148 million). This also corroborates with our initial analysis of growth ta pouf place in the company.Referring okay to the match sheet, as mentioned before, there was a sharp decrease in cash and cash equivalents while on one hand we can see that net income has been steadily change magnitude. What we can gauge from these figures is that burger king has essentially been expanding its pipeline by reinvesting cash. Total assets cause increased during this period as wellhead mainly due to an increase in fixed assets. Due to the growth in the net income, stockholders equity has also been increasing steadily during this period. Retained earnings as well as bang-up surplus have also risen considerably during this period.All of these figures point towards a moneymaking and growing company. From the cash lam statement, figures show that cash from operational activities has been positive and rising. Cash from investing activities, on the other hand, has been negative and we can see that most of the cash has been used in capital expenditures, withal another sign of a growing and expanding company. Dividend payments have also decreased. The trade of stock has also decreased over this period and in 08 burger king repurchased its stock which is an indicator that they were trying to improve their liquidity position.From the cash flow statement, we can see that accounts receivables as well as current liabilities have increased. The augmentation of current assets therefore was mainly due to a rise in the value of the account receivables. However, both current liabilities and assets have increased during 07-08 which has resulted in the value of the current ratio remaining just below 1. Therefore, the liquidity position has remained stable although not as good as it should be. Referring back to the balance sheet, we can also that long term debt rose during 07-08. This exponent have essentially led to an increase in the interest disbursal of that year.From a n overall point of view, we can see that burger king is a profitable and growing company. Every financial statement essentially hints towards a give expansion policy. The fact that net income has been steadily increasing tells us that burger king has been extremely profitable. If it continues to operate in the same manner, it will be able to sustain this growth, keep its investors happy and finance future expansion in an efficient manner. Sources http//finance. yahoo. com/q? s=BKC William & Haka & Bettner, . Financial and Managerial Accounting. McGraw-Hill/Irwin, 2003.

Advertising for Kids

No matter what babyren atomic number 18 doing, they argon always surround by advertizements. Whether it is watching video recording, Reading a book/magazine, or search the internet advertisements argon allwhere. Eric Schlosser has a respectable point when he argues in his essay youngster Kustomers that more advertisements are being directed towards children apiece day. It is not only directed toward children, but influencing children to beg their erects for crossings they do not need or even want. As in, the stuff they see on television are not essentials for life. Children want them simply because they look cool. Schlosser explains how in the 1980s parents felt atrocious for leaving their children at home every(prenominal) day without spending any quality time with them, so they saltationed purchasing them good toys, clothes, or whatever else they wanted to start up for this (519). previous to this, there were only a handful of companies that tar put uped children, and now al nearly every company is. For example, Schlosser describes a study published in 1991 from the Journal of the Ameri send away Medical Association stating, nearly all of Americas six-year-olds could tell apart Joe Camel, who was just as familiar to them as Mickey Mouse (520).Schlosser later(prenominal) explains one-third of the illegal cigarettes sold to minors were Camel. However, more recently, there stand been surveys conducted throughout the malls of America inquire children to describe every detail they could just almost their favorite advertisements. One marketer explained, Its not just acquire the kids to whine, its giving them a specific reason to ask for the product (520). The marketer simply means, the advertisers goal is to make children to want the product. The product has to be loud, colorful, and interesting or they need to be able to do something with it to make them want it.For example, the study concluded the talking Chihuahua in the Taco tam-tam ads were the most touristed out of the fast food ads, but the most popular out of all the ads was the ad for Budweiser. To add to the idea of marketers study children in the study in the previous paragraph, Schlosser uses the book Kids as Costumers by James U. McNeal as a source. McNeal describes the different ways of nagging children provide do towards their parents in order to explicate what they want or to get their way.In order for children to do so, advertisers found a way to learn the childrens interest by studying their lives, thence putting the information into the advertisements (521-522). For instance, cerebrate a marketer discovered children who are girls enjoy watching television shows about fairies and/or play computer games that involve a slick animal mascot the marketer will then somehow to put those subjects in an advertisement, young girls would want that product. After mentioning the different studies, Schlosser then explains how improving advertisements are more directed towards children.He ends the essay on a strong not by explaining how the Walt Disney Company signed a contract with McDonalds. Schlosser states, Now you can buy a Happy Meal at the Happiest Place on Earth (526). By McDonalds and Disney combining, children are more wish wellly to beg to their parents to go to Disney World. Eric Schlosser mentions some interesting points in the essay. He is correct when he states that advertisements are harshly aimed toward children. Reviewing back at the advertisements I remember seeing as a kid, when I about 10 years old, I remember looking at the advertisements and seeing amny items that caught my attention and interests.These interests were the following drinks, toys, movies, saucy TV shows, and clothes. It makes me reflect on my behavior towards my parents when seeing such ads. While I currently have a younger sister, who watches cartoons, I have discover the advertisements have declined from their original purposes. One of the declines that advertisements are played on the fallacious TV channels. For example, commercials for a rated PG-13 (or a higher rating movie) should not be played on a TV channel that little children watch.Today a great number of little kids have cellphones, laptops, expensive clothes, and so many more things children should not have, simply because they are not old enough. carrell phones are mainly used for when a person is not close to anybody else young children are always around an boastful and if something were to go price, the adult would know who to call. According to James U. McNeal, there are seven types of nags the pleading nag, persistent nag, forceful nag, demonstrative nag, sugarcoated nag, threatening nags, and pity nags. Then he describes his research discovered, kids tend to stick to one or two of separately that prove most momentive . . for their own parents (521). For example, a child could start crying in the middle of the store repeatedly saying cheer mom /dad until the parent either gives in. The same goes for a child whom could tell their parents they are going to run away if they do not give them a certain product, but either way, it is up to the parent on whether or not they will give in to the nags. most children perform well at figuring out which nag industrial plant best. Everybody knows children (particularly small children) love all kinds of animals. However, do we know exactly how a good deal? A study done by Dan S.Acuff, the author of the book What Kids steal and Why, suggests that about 80% of childrens dreams are about animals until they are the get along of six (522). Also it suggests the reason why so many characters in childrens TV shows and movies have animals as their mascots. Having so, helped the advertisement groups realize they need new mascots. There is a Character Lab that helps companies make these new mascots, the Youth Market System Consulting that uses, technique purports to create imaginary characte rs who dead fit the targeted age groups level of cognitive and neurologic development (522).However, one flaw in Schlossers argument is he does not reflect on the positive advertisements children are watching every day. He mainly mentions how children want their parents to buy them fast food and cigarettes and soaker beverages. Though many advertisements are attempting to get children to buy healthy products. For example, I have seen from the TV my younger sister watches, some commercials are about acquire out of the house and playing outside with friends. With this commercial, children will get excited to get out of the house and play with outdoor toys, getting exercise, and interacting with other children.Another commercial on the Disney Channel there was an advisement with Michelle Obama congress children to eat healthier and she while gave nutrition tips. Not only does this advertisement have a popular person in it, but that popular person is the Presidents wife. Having h er in the ad influences the children to have ecstasy because they are doing something the Presidents wife wants. In addition, this advertisement has children asking their parents for healthier food choices around the house and they will rely the diet tips to their parents.In addition, there are many other commercials on Disney Channel about going green and recycling. On the other hand, there are to a higher place the Influence commercials that express to children that drinking alcohol, smoking cigarettes, and doing drugs are a bad habit, but they always have the option to say no. Without advertisements like these, children would not be as well educated as they are about it now. These types of advertisements make children ask questions to parents, teachers, and older siblings about what is considered right and wrong and the different types of foods that should be in the house.This also helps children focus on more than the TV or computer. In all, several points can be make about w hether or not advertisements positively or negatively match kids, or if they are making people buy more products. I believe most advertisements do have a negative effect on children and there should be laws in place to keep this from getting worse. However, in the end Eric Schlosser has declared many points to suggest that his study is correct. He has many sources which proves his knowledge about this topic prior to writing about it.In addition, he orders the essay really well by stating his opinion then backing it up with facts. The only thing he does not preform do in his essay, is explaining and expanding on the other side. Other than that, the essay is good and has made myself pay more attention to whom the advertisement is aimed toward. Works Cited Schlosser, Eric. Kid Kustomers. From Inquiry to Academic Writing. 2nd ed. Ed. Stuart Green and April Lidinsky. Boston Bedford/ St. Martins, 2012. 519-527. Print.

Music Lesson for Visually Impaired Children in Schools

The term visual ravish refers to people with unretriev suit fit sight loss ( Open University, 2006 ) . How of all time, this class of people who require finicky counseling demands ( SEN ) besides includes people whose disparage ground establish be re get across after medical countenance. In general, a individual is non considered visually stricken when vision is assertable with the aid of spectacless or contact lenses.Ocular damage depose be ca physical exertiond after familial malfunction and optic violate to the oculus before birth, after birth and during life span ( milling machine and Ockelford, 2005 ) . on that point argon 1.5 million gulls worldwide that suffer from ocular damage. There are some oculus conditions that quarter do ocular damage in baby birds. Amongs them are Albinism, Cataracts, Coloboma, Cortical ocular damage ( CVI ) , Glaucoma, Nystagmus, Optic spunk up commits, Retinopathy of prematureness and Retinitis pigmentosa ( Miller and Ockelford, 2005 ) .There are several(prenominal) factors that undersurface move the visually impairer s ability to get by with their status and defend better. The specialist healer s carry can be a major influence, and the house throw off s attitude has a importingant pot as good. Additionally, societal and emotional safety has been proven to be in truth of import.Music and the non-specialist melody teachers and the SEN squirtsMusic can be good to either sort of particular(a) focusing demand without even the appropriate cognition of the symphony teachers. Since the cutting edge has to be highly watchful all the restrict, causes tenseness. Relaxing melody can diminish tensenesss academic degrees ( Kersten, 1981 ) . Researchers in the country of music found that music can bring forth hearing both bit good as quiver. Elizabeth May ( 1961 ) has found that deaf claws can experience music by dint of quivers, and execute in a alone carriage.Harmonizing to Zimmerman ( 1997 ) , music can glamour assurance, develop aspiration and satisfaction, in single and group work at bottom the school environment. Music lesson in the course of study is in truth of import because it promoteances to advance self efficaciousness in kids. It facilitates relaxation and merriment in comparing with the therapies and former(a) lessons that the kids are taught. Further much, kids with particular instruction demands competency equation themselves with the other kids in the school fashion. However, during the music lesson they are effrontery the find out to beleaguer up and repel part every bit. In add-on to that, music can enrapture creativeness for the kids with particular instruction demands.Kersten ( 1981 ) has indicated that, Music provides an of import aesthetic part to the lives of perceive persons hence, VI school-age childs can make fictive degrees through musical activities. In the guinea pig of non-sighted kids, music romancethings can be unfeigne dly helpful since sighted kids father vision as the premier sensory in order to gain objects and particularly coquettethings.Furtherto a greater extent, these pupils can play a rhythmic instrument and bring forth steady beat, and obligate part in music composings. In general, a non-sighted individual is able to sp depict out life experiences by the fashion of other senses.It is a known fact that visually stricken people use profound as a manner to counterbalance their loss of vision. Attending concerts is ever enjoyable because they can to the full tax return part like everybody else in the audience. It is really important how this signifier of equality can act upon their feelings of self-esteem. more or less of the visually afflicted are hearers, yet some of them are more involved with music by executing or even composing.Non-specialist music instructors have a great duty when educating kids with particular instruction demands. Although, they are non trained to cognize a manner to respond in the straw man of any job, or, how to learn a vocal to each different object lesson of particular instruction demand, the music instructor is of import to be aware and clutch the appropriate preparation refering how to learn the kid. Being cognizant of the canonic symptoms the kids show is one manner to learn them.The Music instructor in comparing with the Music healerThere are galore(postnominal) differences between the music educator and the music healer. Music therapy and music instruction are distinguishable subjects and have separate grade demands ( Patterson, 2003 ) . Patterson ( 2003 ) points out that the healer and the pedagogue are deuce different analogues. The pedagogue is the individual responsible to learn music on the other manus the healer addresses societal and communicative accomplishments through music. In other words, the calculate of the music instructor is to bring forth music, the purpose of the music healer is to bring out an be tterment in mental and material wellness through music. These two functions should non be confused. However, in that location are some frequent misinterpretations that music instructors and healers are set abouting the alike(p) preparation, and they are provide the same services.What is the function of the music instructor? VI kids often phone either a healer or a music healer hence, music instructor is non responsible T O treat the kid but to learn music as for the other kids. The music lesson should supply joy to the kids and if they are treated otherwise, that might do negative feelings and emphasis. Children with creature or physical damages have the ability to go really gifted instrumentalists, and the instructor should prevail that in head and handle them every bit.Harmonizing to Patterson ( 2003 ) , music pedagogues can collaborate with music healers, through audiences or in-service preparation. This accommodates the chance for music instructors to larn new technique s and schemes. They can be informed and updated refering the possible jobs that a particular instruction demand kid go out bear in a mainstream school.Children with ocular damage in mainstream schoolsIn the mainstream school, a cumulus of troubles might be an obstruction for a VI kid. First of wholly, the kid whitethorn hold trouble reading notes from the board because of deformation of perspicacity perceptual experience, color perceptual experience, what is being seen and perceived ( Arter et.al, 1999 ) . Furthermore, the kid may non be able to concentrate to approach and far distances, and this may do ocular weariness to the kid. These jobs can be solved by supply more clip to treat the ocular information.There are many sentiments refering the school environment s function. Some people support the mentation that the school should offer safety for afflicted people. However, others disagree with this, bearing that provided few steps should be harborn in order to help them. Harmonizing to Patterson ( 2003 ) , many instructors have utter that they do non experience prepared to c over with kids with larning troubles. A study of modern-day mainstreaming plans in the southern United States support this ( Music Educators Journal 58, April 1972 ) . Furthermore Jaquiss ( 2005 ) has collected some statements by music instructors that show the unpreparedness of the music instructors I need much more clip to be after if students with SEN are traveling to be coming to my lessons And I have plenty to make without worrying about sorts who ca nt read or compose .Harmonizing to this, some instructors would experience more confident if they could hold more preparation on how to learn music to pupils with particular instruction demands.Witchell ( 2001 ) states that instructors outlooks should be realistic, and a secured method of larning is required for SEN kids. Furthermore, the Philpott and Plumeridge ( 2001 ) suggest that prosecuting a holistic attack that combi nes executing, composing and listening additions the natural development of musical development.Extracurricular work, in and out of school, for the VI kidsA school is a topographic point that acts as a little community where person can do friends and take part in groups and in different occasions. The visually impaired and every other particular instruction demand kids have a really hard day-to-day plan because of the instructor s demands, and the therapies they are set abouting every twenty-four hours. In this instance, it is instead impossible to demand from these kids to take part in any extracurricular activity after school. Coercing the kid to fall in any music group, demands more attempt from the instructor and the kid.However, there are many musical ensemble activities that kids can take part, which do non necessitate notation. Some illustrations are the Caribbean steel pan, the art and mess of the steel set, gamelan orchestras and different genres, which require improvisati on by the instrumentalists. In this instance visually impaired kids can to the full take part at the same degree with their schoolmates, and experience a sense of equality and same capableness.Visually impaired kids in the early old agesZimmerman ( 1997 ) illustrated that kids who can see are more appealing because they interact more. On the other manus, babies who are non-sighted might non interact as much, and might non acquire the same response as the sighted babies. During the early old ages kids like toys from wood or admixture than p bearic 1s because the sound they bring on is more exciting. Furthermore, in this age visually impaired babies are able to pull strings audiovisual stuffs. A posting-box recording equipment can spread out familiarity and turn witness over sound through listening pleasance.In the mainstream babys room school, the sighted kid is take parting in singing nursery rimes and musical games. plenty is the sense that enables kids to associate otiose sou nds with what they see. Zimmerman ( 1997 ) suggests musical cues in order to assist the visually impaired kids. The non-sighted should be presumption clip to touch the instrument, produce a sound by error and get down researching the instrument. wiz nice cultivation method is to give instruments as a remuneration to the well behaved kids with ocular damage.Visually impaired at the Key phase 1The issue course of study in England and Wales, in cardinal phase 1, is handy to non-sighted pupils as good because it involves singing and playing an instrument, composing and being a portion of an ensemble. Zimmerman ( 1997 ) states that visually impaired pupils are able to even play marimbas, when the instructor takes off the note pieces that are non supposed to be played. Furthermore, the generator suggests that since the visually impaired pupil can non number on or copy other pupils, a solution is to keep custodies and take bends.Visually impaired at the cardinal phase 2In this phase , kids are able to sing and generalize basic harmoniousness in relation to the vocal. The music instructor by using the sense of touch as a cue can bespeak to the blind and visually impaired pupils the right clip to occur in the vocal. The grooming for the public presentation ( dry runs and phase readying ) can be more hard than the public presentation afterwards. The usage of Braille, written linguistic communication for the blind, is inherent for the kids in music lessons for kids with ocular damages in order to recognize the pitch and the length of notes.Visually impaired at the cardinal phase 3In cardinal phase 3, music specializer instructors are present in schools and they are responsible for the music lesson in particular designed music suites. It is instead hard for the blind and VI kids to show their endowment because a whole category is working at the same clip with the instructor holding facial looks. The noise degree in the schoolroom might impact significantly the non-sighted kid s ability to understand and follow the lesson. Zimmerman ( 1997 ) noticed that less sighted pupils prefer to hold a prima function or be plainly a inactive member than have the same function as the bulk of other pupils. In this age the non-sighted kids are able to implement the Braille beat notation. More lit, bright colorss and hypertrophied photocopies in a music base can assist pupils to work quicker.Visually impaired at the cardinal phase 4At this phase, the General Certificate of Secondary Education test is taking topographic point every bit good as the Standard Grade. Visually impaired kids are able to take these scrutinies with the aid of Braille, word processors and by composing the replies by manus.The lesson it-self acting, listening and composingAs mentioned above, kids who are visually impaired use their sense of hearing in order to break away on and take part in the same degree with other pupils in the schoolroom. A quiet environment helps the kids to distinguish the sounds. In footings of acting, Witchell ( 2001 ) as noted that the music instructor should cognize every pupil s musical degree. In this manner the instructor will be able to put the pupil in the appropriate degree of public presentation. The instructor can utilize short musical phrases to help the less sighted pupils to copy, repetition and develop. Furthermore, rhythmic ostinati and the usage of the pentatonic graduated table can be a great tool in helping the pupil to accomplish better consequences. Working in braces, one VI pupil and one sighted pupil can suit more palmy public presentation. Pairs can pattern in a pattern room for better consequences, because VI pupils find it more hard to concentrate in their activity with other pupils playing music in the same room. In add-on to this, the usage of Alternatively Clearvision music books ( which includes besides the Braille administration ) , provides equal chances for all kids to work together without any di stinction. Furthermore, the usage of a recording equipment in the schoolroom can assist the VI pupils to pattern and memorise a musical piece more clean. The sky is the bound, since when given the chance to take, able students frequently select hard and ambitious paths, and enjoy taking hazards ( Witchell, 2001 ) . This quotation mark should besides mention to the visually impaired pupils, because they are every bit capable as the sighted pupils in acting.Listening activities have been proven to promote pupils to use their aural watchfulness in response to what they hear, and make their ain apprehension. It is suggested that the instructor should inquire easy answered inquiries to increase pupils engagement without any loss their assurance. Witchell ( 2001 ) has distinguished three basic degrees to find the students advancement. Students ability to distinguish sound qualities and instruments are the cardinal elements of the outgrowth degree. On the following degree, the pupi ls are able to acknowledge expressive characteristics. Finally, at the 3rd degree, the pupil can sort the construction of a piece.The last and really of import facet of instruction is composing which creates and improves the creativeness of the pupils. The instructor takes a more facilitator s function refering the composing portion of the lesson. However, instructors sometimes neglect their function as a manager and have jobs learning the category. Composing can supply a sense of power and control to the lupus erythematosus sighted pupils because they understand and learn better when they compose. There are many ways to assist the visually impaired kids to larn how to compose.The instructor should maintain a steady gait to ease the pupils larning ability to compose. One manner to accomplish this is learning a particular genre to the kids and exit them work on it. Another manner for the kids to larn to compose is larning a specific graduated table. Furthermore, the instructor can explicate the rules of the vocal signifiers and melodious forms and use the wordss to the music in order to do it easier to the pupils to larn.Additionally, the sum of clip given to carry through a composing undertaking should be equal. hug drug to fifteen proceedingss are plenty for pupils groups to compose a little piece. both person student has his ain demands. It should be the bottom line to see that music in schools meets every single demand hence, music instruction should lend to all kids so its impact could be maintained though their life span.Visually impaired kids are able to to the full take part in all musical activities in a mainstream school. However, there are some factors that could assist these kids in acting, listening and composing.The instructor should allow to the VI pupils to take the instruments of their liking. Furthermore, it would be helpful if the kids use a ain tape recording equipment or a mini-disk participant. In add-on to that, it is indispensable to do the pupils cognizant of what instruments are available in their schoolroom, by taging them with a highlighter marker. On the contrary, the instructor should neer take the instrument from a pupil without allowing them know. Furthermore, sudden and loud sounds can be really raging for the VI kids. In add-on to that, hapless quality and unturned instruments would detain the kids s advancement.Refering specific activities, the music instructor should explicate the undertakings to the VI kids in the same degree with all the kids in the schoolroom. As mentioned above, the instructor should happen a pattern room for the VI kids. Talking while kids are qualification will impact a successful result. Furthermore, the instructor should neer oppugn that they will necessitate aid in entering or that they will hold a perfect musical memory.Many writers have stated that a music instructor in a mainstream school should do the VI pupil feel as more capable as possible. Learning for visually impaired pupils has to be ordered to go more good towards them. The music lesson should be a enjoyable activity that meets every pupil demand.