Consulting For A Local Record Label Essay

1. IntroductionI take away been hired as an E-commerce consultant by a local completed record label. They argon keen to exploit the potential of the global grocery store by expanding their customer and client base and capitalizing on the growing trading in transfering euphony.Definition of E-commerce extracted fromE-commerce is a way of doing real-time business minutes via telecommunications networks, when the customer and the merchant argon in different geographical places. electronic commerce is a broad concept that includes virtual browsing of goods on sale, selection of goods to buy, and payment methods. Electronic commerce operates on a bona fide basis, without introductory arrangements between customers and merchants. E-commerce operates via the Internet.2. MethodologyI pull up stakes be using the followers websites to investigate the questions set in this assignment.YahooGoogleHMVVirgin3. FindingsFrom my research I found that the ongoing development of technology par ticularly in the military man Wide Web has headed millions of companies to take advantage of setting up an internet website where their products and services evoke be sold and thus maximize the loot of the company by reaching their target trade.The benefits of E-commerce developed for the medicament intentness are as followsIn order for record labels, euphonyians, medication stores, and singulars who slang an interest in generating meshing out of selling music, they identified a gap in the market place called E-commerce and penetrated here to maximize their profitsBy entering into E-commerce, these companies maximize their profits by fighting against piracy. The benefits of consumers are acquiring quality music at a cheaper price and intimately importantly legally.The consumers in like manner benefit from peaking up their favorite tracks or the total phonograph albumCompanies such(prenominal) as HMV entice consumers by offering oer one million tracks download adapted over their website. The software that is used to download these tracks is ready(prenominal) online or in stores of the company free. It is easy and fast to download music and there is technical support and advice offered to individuals experiencing difficulties in setting up the software.another(prenominal) advantage of E-commerce is that companies such as HMV do not require produce staff (apart from technical workers) which is very cost effective as it minimizes the be of the company.Customers can shop 24/7 at their convenience. There is ever so the product they need and thus their of necessity are met more expeditiously and their perception will not change.Moreover, HMV slightly repositions their market place by differentiating their product range which now includes many another(prenominal) a(prenominal) products which are needed to attend to digital music in the form of MP3. One of these products are MP3 players and an IPod shown below.Customers can also benefit from mana ging their own music collection and burning their music to CDs concurrently complying with the law. The price is very affordable and reasonable as it meets the needs of diverse types of customers. Please see the price list of HMV Digital medical specialtyChoice AChoice BChoice C untrammeled access14.99 a monthright to burn the music to CDs peculiar(a) access50 tracks4.99 a monthIndividual tracks or constitutional tracksThe price variesThe customers are allowed to listen to 30 seconds the music they are elicit in buying prior to their purchase. It takes very little time to download a song. Depending in the internet connection Broadband 1 to 2 minutes a 4 minute song and Dial up which can take up to 15 minutes respectively.Another equivalent company is only based online is MSN unison (shown below) at music.msn.com. It has a resembling approach as HMV. The prices and product range are very competitive.MSN Music Price ListOption oneOption two0.60 an individual track5.50 12.00 (t he price depends on the popularity of an artist/band and how new the album is)4. ConclusionI develop found that the majority of respondents recognized the IPod. However, not many of them could afford to buy one. Therefore, the IPod is currently available for people who have a high disposable income which means that the ones who suffer from poverty or are looking for value for money are not able to buy digitalized music. There are other companies that produce similar to iPod products Nokias N91 is specifically designed music phone which carries out functions as the iPod and it also plays video clips. Another company which produces music phones is Motorola, Motorola iTunes Phone which has been in the market for a 3 months (August 2005).It has gor similar functions as has the iPod. Arguably, there are many other companies which produce very similar products such as MP3 players which are much cheaper. However, my research showed that despite the availability of products such as MP3 pla yers, customers button up prefer to buy traditional CDs. This may be because of not existence able to use the Internet or special software to download music as well as the fact that not many people have a computer.Also, the majority of the respondents did not recognize the websites of companies such as MSN music or HMV, i.e. these companies are not efficient in making sure that people are aware of the availability of online music which can be downloaded legally. In my personal opinion, CDs will soon blend old-fashioned as the influence of independent label companies and online businesses selling digitalized music will attract more customers as it is more convenient as the customers can listen to the songs they want to download and also it is cheaper and time effective. Prices will and are coming down.