B2B IN CONSUMER ELECTRONICS The B2B marketing for consumer electronics is several(predicate) from the B2B marketing in different industries because consumer electronics industry involves marketing of the applied science. Differentiating characteristics of B2B grocerying for consumer electronics products are as follows:- 1. uplifted Technological Uncertainties: - The high technological uncertainties are collect to the undermentioned problematic sources:- & grunter; Will the product or dish function as promised by the seller? For example, when mechanical line conditioners where introduced for the first quantify, the buyers were confused or didn’t want the marketers exclusively that it will adjust its temperature automatically. & diddlysquat; Will the promised actors line time be met? Many consumer electronics marketer find it embarrassing to hold fast to the promised delivery dates for the sunrise(prenominal) products or dish outs • Will the provider give high quality assistance? Mature technologies ilk refrigerators and washing machines have several eld of experience with after-sales service problems and solutions that reduce suspense about resolve breakdown problems. only when new technologies have no chase after record, and in that location is uncertainty about repairing the breakdown. • Will on that point be gamble of obsolescence?
Uncertainty can occur because of technological obsolescence. For instance, when compact discus (CD)audio system was introduced, and the sales of CD players was firing up, digital magnetic record rec poses promised the same! quality of strait at a a lot lower cost. Hence, in that location was uncertainty in the market, whether digital tape technology would bewilder compact disc technology obsolete. • Will there be any side make of the product or service that is based on the new technology? The emerge technology in refrigerator has major(ip) risks of depleting the ozone layer. These problems can be settle through an improved technology and more experience. 2. High Market Uncertainty: - The...If you want to modernize a full essay, order it on our website: OrderCustomPaper.com
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