Female economy

Female prudenceThe twenty first century has seen the elevated appendage of the valet economy. As years progress changes have been inevitable as issues such as the fiscal crisis wreak havoc with economies. Following this, investigateers be focusing their studies on how best to penetrate the current market and protrude unscathed despite the prevalent challenges. It is from this point of view that Sayre and Silverstein (2009) sought to stress the place of women in todays market. In their member they explore the predicament lining women and companies ascribable to the latters failure to acknowledge the power women possess. Women argon increasingly peremptory the worlds market and as drivers of the world economy, they demand attention from product and work companies. Estimated to control al close $20trillion in annual consumer expenditure, they ar a overlook consumer group resulting in hefty untapped opportunities. The expression proposes that a majority of women feel gr aduate(prenominal)ly underserved and sidelined by product companies. This is despite the current and festering stature of women in the society. Women have become quite powerful due to the effects of education, leadership opportunities and c beer opportunities. It is no longer a world w present some women were uneducated currently women dominate half of global students and this enhances their capacities for filling of consumption. Furthermore, most women are seeking to advance their maintenanceer opportunities and employment is attended by elements of dynamic consumption needs. In the area, it is eminent that women face challenges in managing their households and finances, having too m either demands and the lack of enough time for themselves. Right here is a loophole for companies to capitalize and serve women with regard to their specialized needs. Sayre and Silverstein (2009) emphasize that companies essential learn the strategies of selling to women especially because thei r dominance is bound to accrue capacious profits. A wide investigate study requires a concrete question trouble. In Sayre and Silverstein (2009), the lookers aimed at pinch how women feel ab let on their work and lives and how they were served by businesses. Even though the stated research problem luxuriant indicated the fascinate found of research methodology to be used it did non indicate the overall subject of the study. Walliman (2006, p.67) argue that hypotheses used in constructing the research problem should emerge from logical deductions from a background research of the topic. However, the clause does non use ample background research as no literary productions review article is evident in the study. In addition, while the study is sagacious to address the fact that women dominate todays market the research problem does not draw a connection to this fact. The research problem guides one into conceptualizing the admit form of research methodology and as the ar ticle progresses it is evident that soft methods were most appropriate. The study chose to use qualitative research methods in understanding womens needs and their feelings on the services offered by businesses. Qualitative research is fitting in such studies which seek to understand issues comprehensively and whose qualitative info cannot accomplish the same. As asserted by Ragin (1994, p.83) qualitative research emphasizes on in-depth knowledge and a refined elaboration of images, concepts and overall perceptions. In the study, the qualitative research methods used were the questionnaire and interview methods. All these methods were blade based with most of the instrumentalists being required to access web services and undertake the interviews. The web lot posted in the consultancy groups website attracted more than 12 000 women from a large range of geographies. The survey contained a questionnaire with 120 questions about different aspects of womens lives. such aspects i ncluded homes, careers, education, alliances, interests and activities among early(a)s. This form of survey gives anonymity to participants who then feel uncompromised in answering the questions given. In addition it orders a wide range of participants and thereof increases the grimness of research results as participants are diverse and unbiased. The web survey was in tandem with the research goal as the questions addressed the research problem and even heightened the researchs effect by a diversified response.As a qualitative research method, the interview presents a unique form of conversation where the interviewer seeks to understand mingled items in the participants point of view. meshwork interviewing provides for a suitable interviewing technique. With the similar advantage of anonymity, the researcher can seek answers from participants through email and other chat services. The study used internet interviewing in their study of women working in various organizations . Hewson (2003, p.45) observes that internet interviewing may find the researcher from accessing nonverbal information expressed by participants. In a situation where the research clearly embarks on a mission of comprehensiveness, this index be a shortfall in the study. Interview conversations need to be highly structured and this prompts researchers to design unique(predicate) interview questions in revisal to guide the process. In any research study, it is expected that various procedures are undertaken as a guidance of ensuring the comprehensiveness and credibility of the study. At the attempt of research preparations are made on how to acquire research participants. eyepatch the article underlies the target of the survey to be women, it fails to stipulate protocol for sampling. This unmannerly web survey received responses from women and the conducted interviews were alike addressed to women. The articles failure to summary the sampling procedure lives room for speculat ion and skepticism on the researchs validity and reliability. Regardless of the sampling misdemeanors, this open form of web survey attracted a sample of participants who fit in with the research outcomes perfectly. Ethical considerations in carrying out research are an integral part of any research study. Its greatness is quite pertinent and omitting it may lead to dire consequences. In the article, there are no indications of any ethical underpinnings to the study. The web survey does not provide any contractual agreement detailing the object of the research and reasons for research. Whether in the web survey or interviews carried out by the researcher, they are required to make the potential research participant understand their federal agency in the research process. Bell (2005, p.45) argues that it is insufficient when the interviewer just displays the contract and expects the participant to sign it. Seeking consent of the participants is important and the article has no re gister that these measures were taken. In the view of a lack of consent or infringed privacy, researchers are liable to facing legal repercussions which may waylay their research. Moreover, as an interviewer it is all-important(a) to ask questions in a respectful manner which takes into consideration the various characteristics of the participants. Dealing with internet interviews may require one to infer on the appropriate time for the interview and researchers should take any recommendations respectfully. In cases of any shortcomings caused by ineffective ethical considerations, the article should have stated so. in spite of this, the web survey allowed participants to engage in the study at their ingest time and the questions used were in no way inappropriate. Following the study the article chose six archetypes which were observed to be uncouth amongst respondents. It is through these common characteristics that the data collected was analyzed. The data analysis is not clear ly detailed as the procedures undertaken in compiling and evaluating the various responses are not outlined. The article immediately embarks on presenting the research results and findings. The six archetypes included fast-tracker, pressure cooker, relationship focused managing on her own, fulfilled empty nester and making ends chance on (Silverstein, 2009, p.49). With reference to apiece of these aspects, the article expounds on the factors which make women the largest consumers with regard to the products from the specific industries. Using these segments was instrumental in establishing the kind of consumers marketers in companies should aim to target. It is similarly advantageous to understand what consumers are looking for in the market and their specific needs. The key segments were well presented in a chart describing their income levels, age and stages of life. The article also extensively presents the portion of the population each type of women in use(p) and the percent age of overall income possessed. The article further indicated the priorities and needs of the women in each segment which gives marketers an idea of the most appropriate consumer goods for them. In the industries which presented the largest opportunities like food, fitness, strike and apparel, women voiced their views on their experiences with these industries. For instance, women were seen to value fitness highly but it invariably tends to take a backseat in their lives. The reason behind this was the fact that most women often prioritized other peoples needs before their own. Thus, the lack of time provided an luck for fitness centers to derive fitness sessions which were less time consuming. On the other hand, the study also included responses on such industries as financial services and healthcare where women felt neglected and underserved. Considering that womens income margins are quite high and they continue to rise, they are required to access effective financial services . Women cited disrespect, stereotyping, ugly advice and contradictory policies as some of the characteristics of financial institutions. It was clear that these institutions needed to review their approaches and embark on a marketing strategy aimed at belongings women customers happy. The conclusions made in the article are derived from a logical and comprehensive evaluation of the research findings. The article draws from insights on the future outlook of the worlds economy and the effects of the ever growing female workforce. The future of most companies lies at the hand of women as they make up the majority of the worlds consumer spenders. Furthermore, as the research sought to answer the research questions it studies various segments which define women and their consumer needs. As the article concludes that women will continue to experience challenges in such areas, companies must target the specific needs of women. Women are seen to respond to services which encourage love, c are and respect which provide a clear picture of what companies should do in order to accrue more sales. The article has in no way illustrated limitations for the research which indicates a subjective form of study. It is crucial to indicate shortcomings of a study and cite areas where more research should be carried out. Nevertheless, the article is and so quite informative and provides ample insights for marketers and companies dealing with women consumers. ReferencesBell, J. (2005). Doing your Research Project A Guide for First Time Researchers in Educationand Social Science. Berkshire Open University Press.Hewson, C. (2003). Internet Research Methods A Practical Guide for the Social and Behavioral Science. capital of the United Kingdom Sage Publications Ltd.Ragin, C.C. (1994). Constructing Social Research The Unity and Diversity of Method. California waste Forge Press. Sayre, K., and Silverstein, M.J. (September, 2009). The Female Economy Harvard Business Review. hbr.orgWallim an, N. (2006). Social Research Methods. capital of the United Kingdom Sage Publications Ltd.