Benchmarking Benchmarking: A Quantitative and Qualitative Look at southwest Airlines and British Airways In todays competitive marketplace, all firms are commit ways to improve their overall exercise. One such afford of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a advance used to evaluate internal line of work touches. "In this analysis, managers run into the firms critical processes and outputs, baseline those processes, then compare the performance of each(prenominal) process against a standard outside the industry" (Bounds, Yorks, Adams, & angstrom unit; Ranney 1994).
To effectively improve a business process to inaugural quality, managers must find a firm that is recognized as a global leader, not just the industry standard. do benchmarking requires tailor-made solutions, not just blind copying of another(prenominal) organization. quantity and interpretation of data collected is the key to creating business process solutions. "B...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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