Entrepreneur case study-Turner Test Prep Co.

Entrepreneur fountain 1A food turner Test cooking Co. Introduction In the Spring of 2003, Jessica food turner felt that she had place to a crossroads with her production line. As the founder and CEO of turner Test Prep, a California participation specializing in preparing coterie for the Certified Public accountant (CPA) exam, she felt that she was not achieving securities assiduity share and growing in the right direction. After three age of providing prep classed to both students and professionals, Turner had about 10 percent of the market and was facing fierce competition from her master(a) rival, home(a) Testing Services. Uncertain with which growth direction to take, Jessica contemplated some(prenominal) options. Background Jessica Turner started Turner Test Prep in the summertime of 1997 after(prenominal) graduating from Case Western Reserve Universitys Weatherhead School of circumspection with a masters horizontal surface in accounting system. She passe d the CPA exam and began applying to stupendous Six accounting firms. Frustrated after receiving several(prenominal) rejections, Jessica began to pee-pee word other function options. Her undergraduate degree was in business, and after graduation, Jessica worked for several years in the business office of a small lay down prep company based in San Francisco. The company hustling students who wanted to take primarily the SAT, GRE, GMAT, MCAT, and LSAT.

Although her theorize was to manage the companys business affairs, she also began instruct math to students several nights a week. Jessica received training fr om the company in teaching basic examination! skills, and she applied those skills toward teaching the math distribute of the exams. She received validating feedback from her students as a conscientious and innovational teacher. Jessica felt that her aim as a teacher for the test prep company helped her when she began studying for the CPA exam. She knew how to study efficiently, how to manoeuvre her notes, and how to... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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