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Principles and Practices of Marketing In this report I result be think into and evaluating the market placeing strategies utilized by the blowswear confederation Nike. I depart be examining different aspects of the company such as the extraneous market surroundings in which Nike operates and their tar jump consumers. environmental analysis in tout ensemble organisations must be fitted to effectively crumple the broader environment in which it operates in dedicated distinguish to be successful. typically this broader, macro-environment, can be garbled into 4 main categories; Socio-cultural, Technological, botch and Political. In Nikes case, all of these ciphers may have an impact, much or less to more(prenominal) extent than others. As Nike is a primarily plays and vacant cerebrate organisation, their operations and strategies go forth be highly influenced by the socio-cultural environment. perchance one of the most hearty trends to develop in this market is the annex in wellness conscious consumers. This is illustrated by commanding growth in the health and physical fitness sector, for manakin; everywhere the period of 2004 2008 health and fitness club memberships change order by 21% (Mintel, 2009). then there is an accompanying add-on in demand for fitness products. There are excessively trends development indoors demographics of the UK population.

atomic number 53 major shift is deep down age ranges of the population. Forecasts show that the blistering growing age brackets will be the over 65s, 45-54s, and the 25-34s (Mintel, 2009). This may flow a threat to Nike as they are traditionally seen as quite a youth-orientated brand, and senior(a) consumers may not be a priority. Another demographical factor believably to influence Nike is the trends growth within socio-economic groups, in exceptional the increase within AB and C1 categories. These particular socio-economic groups present an probability for several reasons. Primarily, research shows that the AB group is more likely to participate in sport or exercise at least once a week;...If you want to get a full essay, order it on our website: Ordercustompaper.com

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